Entering the Chinese market is not easy; you should know these ten things first.
1. Avoid Politic & Social Issues
In 2018, the Chinese government got angry with Marriott. It lists Taiwan, Tibet, Hong Kong and Macao as separate countries in the survey. For this particular mistake, China took down the site immediately. baidu seo guide
Baidu won't crawl your site if you criticize China's sensitive stands on Taiwan, Tibet, Hong Kong and Macao. These sensitive aspects are killing your website if you plan to target and SEO in China.
Exclusive Q&A with Kun Tang, Founder of Jademond Digital, China::
Baidu wants a slice of share on the mobile market that is dominated by Wechat and Bytedance. Through Baidu's reciprocal relation with Webmasters, your website is easily optimized with Baidu Bear Paw. Baidu will send more search traffic to your sites. Make sure to check out Jademond Digitals Baidu Bear Paw Insights.
2. Know The Competitions
It’s worth searching for similar products on Baidu search engines to get a view of what already works. Get the market insight from your Chamber of Commerce in China.
3. Content Duplication
If you have duplicate content, Baidu is even less tolerant. This content wastes crawl budget and dilutes page equity.
The possible reasons for having duplication content:
• Many URLs for the same page.
• Having the same language contents for different locales.
You must merge and show only one version of your website for Baidu.
4. Baidu Algorithms
I have collected a list of Baidu Algorithm Updates from 2013-2018.
In Baidu’s official "SEO College," they emphasize on how Baidu does not crawl your website if
The definition of Chinese SEO is no different from GoogleSEO. Both terms focus on optimizing your site for higher ranking in search engine results. Today, Chinese SEO is not about increasing search visibility or ranking.
You have to help the searchers to do his or her tasks. Whatever that is, you have provided an experience while they are surfing on the site.